At Hughes PR, storytelling is at the heart of every campaign. Founded and led by Gill Hughes, a publicist and communications specialist with over 25 years’ experience across publishing, the arts, and the not-for-profit sector, we work with authors, artists, and organisations to reach audiences that value their work.

Gill has earned a reputation for clear, effective communication and a collaborative approach — working with clients ranging from international figures such as Margaret Atwood and Michael Palin to New Zealand writers, publishers, independent authors, festivals, and arts collectives.

We help clients share their stories and make an impact through strategic campaigns and hands-on support.

Our services include:

• Arts & Book Publicity – Building awareness and coverage for books, writers, and creative projects.
• Campaign Strategy – Shaping clear, creative plans that connect with audiences and achieve results.
• Events – Coordinating and promoting events that generate visibility.
• Content Creation – Writing and producing professional content for media, websites, and newsletters.
• Canva Coaching – Helping you design polished, on-brand visuals with ease.

Collaboration, integrity, and clear communication are at the heart of everything we do — turning creative projects into lasting partnerships. Whether you’re launching a book, planning a festival, or building your profile, we’d love to help you share your story.